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 The Subscription Box Programme to transition you from 'idea' to successfully selling your subscription box in less than 3 months.

SHOW ME WHAT'S INCLUDED

You're here because you want to launch your subscription box business.


✔︎  You want a clear, structured path to creating your box with a strong foundation for growth.

✔︎ You want to avoid expensive mistakes, or heading down rabbit holes that eat up all your time.

✔︎  You want it to be fun!

✔︎  And you want expert support, from someone who'll really get to know you & your box.


Great news - you're in the right place...

Let's create your subscription box!

(And pop that bubbly / iced tea on to chill for your launch!)

Before we dive into the how, let's talk about the potential.


✔︎  You might already be excited by the idea of recurring revenue each month.

✔︎  And of having higher profit margins as you're selling direct-to-customer.

✔︎  And can see how subscriptions will create a better and deeper understanding of your customers, delighting them box after box...

 

Here's what you 
might not know


With the subscription box model, you can reach 6-figure turnover with less than 300 subscribers, and work on your business part time.

 

  • To reach $100,000 turnover (approx £75,000), a $30 (£22) subscription box just needs 278 subscribers a month. 
    (That's $30 x 12 months x 278 subscribers = $100,080 turnover)
    (Or, for my fellow Brits, £100,000 turnover would need just 333 subscribers for a £25 box.)

  • Where a customer currently spends $30 with you, you're likely looking at $90 - $180 now.
    Keep providing value for your customers and they'll stay with you. The average subscription length is 3-6 months.

  • Your cashflow becomes positive.
    Most subscription boxes take orders during a month, then post the following month - so your cashflow works in your favour.

  • Did I mention there's less admin too?
    You're creating one dispatch list each month, and have one mail out day.

  • Post & pack becomes a lot easier.
    One mail out day means you either can bring people in to support you with 'boxing day', or opens up the ability to use a fulfilment centre to pack for you. Some fulfilment centres will work with you at 50 boxes / month going out.

  • You can focus on growing your business.
    Bring in support from a Virtual Assistant to handle your customer service queries, and you can focus on the business. When my subscription box reached £100,000 turnover (approx $134,000), my VA was supporting me for only 14hrs a month. And I was working on the business 2-3 days a week.

  • It gives you freedom.
    When you work with a virtual team and fulfilment centre, you don't have premises costs and can keep your overheads lower. You can scale your business with time and location freedom, to run it in your way. 

Subscription boxes are forecast to grow...

UK consumers currently signed up to a subscription box

Forecast growth in the subscription market (pre-Covid)

Source: Royal Mail, The UK Subscription Box Boom Report (2019)

Can you imagine using recurring income to scale faster, focus on the work that lights you up, and have fun curating and creating for your customers?

And yet... Even though the reasons for exploring a subscription box are obvious, the path to doing it successfully is anything but.

Why Many Subscription Boxes Fail

(Or, What to Avoid)

You have a great idea for what your subscription box could be, you have it in your mind's eye, excitedly buy the boxes and stickers to brand them up, spend hours looking through supplier websites, decide your first box, and launch!

Tumbleweed blows past.

So you go through the supplier sites again, sure you'll find the perfect mix for your second box, and promote it!

Crickets, and a few unsubscribes from the few you did bring in last month.

And so it continues, each new customer an effort to bring in - and with unsubscribes, you stay at the same level, more or less.

I've seen this so many times. 


This happens when you haven't done the groundwork, are trying to spin all the plates, source stock, grow your audience, and learn everything yourself - and it all gets partly done.


That's exactly why I teach people how to launch a great subscription box.

I want you to thrive and create the business that you know you're capable of.

I'll walk you step-by-step through how to build a strong foundation and clear understanding of your audience, so you create boxes your customers are excited to buy. 


You can skip much of the trial and error, and instead fast-track to launching your subscription box, with tested methods and systems that get results.

The Subscription Box Programme to successfully launch your subscription box in less than 3 months.

From logistics to design, to delighting your customers, I've created and grown a successful multi-six-figure subscription box from scratch, and I'm here to help you streamline that journey.

Subscription boxes are the KEY business model to know right now, delivering stable income, higher profit margins and systems that can be run smoothly.

(And all while really delivering for your customers.)

Subscription Box Academy is the ONLY programme that...


1. Shows you step-by-step how to set up and run a subscription box.

2. Shortcuts your journey with tried and tested insights & real results. 

3. Saves you time by teaching the systems to run your box smoothly
(& is full of swipe files and guides to fast track your progress).

4. Shows a lean way to launch and grow your box, maximising your budget.

- AND - 

Gives you direct support with me, to dive into any questions or mindset coaching - every week, for 12 weeks.


You're not just one in the crowd.

I've found students get the best results - and quickly - when they get direct support and accountability.

So if you're ready to create a sub box business that you'll love to run - while avoiding costly mistakes...

Here's how we'll help you get there.

The 12 Week Programme to bring your Subscription Box to life.


PART ONE

Nail your Subscription Box Product Offer

You might have an idea for your sub box, but before you spend a heap of money and time creating it, we're going to make sure it's exactly what your potential customers want, and will sell.

Miss this one, and your subscription box might never really find its audience!

 

PART TWO

Profitable Subscription Boxes

"Turnover is vanity, profit is sanity." 

From the get-go, we'll make sure you're clear on your subscription box costs and the profit you should be aiming for, and how to get there. We'll look at your profit margins, and what you can expect to pay (lean & 'ideal' versions) for all the aspects of your subscription box.

If numbers aren't your thing, don't worry, I've got you - I'll walk you through this step-by-step.

Know your numbers, and your profit can flourish!

 
 
PART THREE

The Magical Unboxing Experience

Once you know your customers and your box budget, the creative process begins! You'll create the 'theatre of unboxing' experience for your customers, and make smart decisions on your boxes, packaging and print.

Design a magical unboxing experience that stands out from the crowd.

 

PART FOUR

Plan your Boxes, Source your Suppliers

This is the start of your subscription box cycle! You'll sketch out subscription box ideas for the coming 12 months and get clear on the next quarter's boxes. You'll learn how to source suppliers and handle conversations around buying wholesale, and increase the perceived value of your box contents.

Be confident in your plan to delight your customers box after box - and to budget!

 
PART FIVE

Subscription Box Websites That Convert

There's a 'language' to subscription box websites - not just what to say, but what you should include and where that puts your potential customers at ease and increases conversions to grow your subscribers. It's crucial to get this right before you put time and effort into other marketing channels.

We'll also clarify the confusing world of which website / subscription box platform to use, depending on whether you want simplicity, or want more freedom with your tech (we cover both!)

Create a website that maximises your marketing efforts.

 

PART SIX

The Subscription Box Customer Journey

Each stage of your customer's journey builds their relationship with your brand and subscription box. Create meaningful relationships (care about your customers each step of the way), and you have long-term subscribers.

You'll look at the essential elements of the journey from your customer's point of view, how to over-deliver - and create systems and templates to automate and simplify the process. This includes done-for-you swipe files for the most common customer service emails you'll need.

Focus on the relationships you have with your customers and you'll keep them for much longer!

 
PART SEVEN

The Subscription Box Launch Runway

Make the most of your subscription box launch runway! This is a powerful time to get potential customers excited about your subscription box, and launch to those first sales. This walks you through the key stages; what to do and talk about with your audience.

It also includes a week-by-week guide to step out your tasks and promotion.

It's time to go live! Make the most of your subscription box launch to increase sales.

 

PART EIGHT

The Subscription Box Marketing Strategy

Once you've launched, you need a strategy to keep growing your audience. "If you build it, they will come" only happens in the movies! This module gives you a very clear process to choose, test and track your marketing results. You'll learn the key levers for growth for subscription boxes and where to focus your attention as a new sub box.

Please note, this isn't a 'how to' for paid Facebook / Pinterest / Google Ads, etc.; we'll look each of the key options to consider (free and paid-for, their pros / cons & next steps), and save you time / money by prioritising the ones to focus on initially.

Learn the key ways to market your subscription box and retain subscribers!  

12 Weeks of Support

After the 8 modules have been released, you have a further 4 weeks of support as you bring your box to life.

Choose How to Learn

Choose to have each module released one week apart, building on the previous weeks - or, if you prefer to have the content all-at-once, we can easily arrange that for you too (after the second week).

'Lifetime' Access

You'll have access to Subscription Box Academy  (the 8 modules, with videos, worksheets, templates and swipe files) as long as the programme exists. You can refer back to the content to review and refine as you grow.

One-to-One, Weekly Q&A Calls & Bonus Community!

ONE-TO-ONE

Onboarding Call

When you start Subscription Box Academy, you'll kick off with a 20 minute one-to-one welcome call with me. It's an opportunity to say 'Hi 👋' and introduce you to the programme, and you can ask me any burning questions that you have! 

 

DIRECT SUPPORT

Weekly Q&A Coaching Calls (12 weeks)

Your Weekly Group Q&A Calls are on Zoom, and give you direct feedback on your own box and any questions or ideas as you work through the programme.

The questions can be logistical, around the practicalities of your box, but where people can really take a lot from these calls is that we can also dive into the mindset.

Sticking points, the challenges you’re facing, the times it feels like you can’t get traction or struggle to take action - we go right into that so you can release any blocks that are stopping you and move forward quickly.

The calls are recorded and you can pre-submit questions, so will have access to the time-stamped recordings if you can't make the call.

The Weekly Q&A Calls are usually on a Tuesday at 2pm UK / 9am Eastern / 11pm AEST.

 

COMMUNITY

Private Student Facebook Group

When you join Subscription Box Academy, you’ll be invited to my private student & client Facebook group, Moira’s Sub Box & Business Hangout. 🎉

This is the place I’m most active, and full of other incredible business owners like you!

And… I do Office Hours Q&A calls in there each month, so you'll have ongoing support after the 12 weeks to get your questions answered!

And that's not all! 


EXTRA BONUS

The Little Black Book of Suppliers (UK)

For those in the UK (or shipping out of the UK, where we're based), we have an extra bonus.

When you join Subscription Box Academy, you'll also receive the Little Black Book of Suppliers (UK) - over 50 suppliers we've used or had recommended to us (think packaging, printing, photography, fulfilment centres, general stock...).

This will save you days of scrolling through Google and hoping for the best.

"The Little Black Book of Suppliers alone was worth the full price of Subscription Box Academy - you've saved me so much time!"

Join & get started now - the next Q&A Coaching Call is in:

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Emily Dawe

Oh Hello Maker

"Subscription Box Academy was incredible, I have learnt so much and having a weekly call with Moira was invaluable. I wouldn’t have launched if it wasn’t for Moira and her knowledge."

Cara Vinvens

The Hooting Pirate's Treasure Box

"Moira knows her stuff and goes out of her way to help you get where you need to be. She's gentle but firm, kind and encouraging. The best motivator, cheerleader and mentor all rolled into one fabulous coach!"

Comfort Smithson

Fundi Box

"Working with Moira is the best decision you can make for your business. You get a whole lot more than coaching, you get someone to walk the journey with you, no matter what stage you are at. SBA is worth every single penny and more."

Here's what you'll get when you enroll:

 

Lifetime access to the complete Subscription Box Academy Programme ($3,500 Value)

(8 modules, with videos, PDF guides, swipe files and templates)

 

12 x Weekly Group Q&A Coaching Calls with me ($1,800 Value)

(I'm on hand to answer your questions and / or coach you through mindset challenges as you develop your box)

One-to-One Onboarding Call with me ($200 Value)

(20 minute one-to-one Zoom call to welcome you to the programme and get started in the best possible way)

PLUS

 

BONUS - Moira's Sub Box Hangout Community ($Priceless! 😉)

  • BONUS - Ongoing access to my Client & Student Facebook Community.

BONUS - The Subscription Box Little Black Book of Suppliers (UK) ($597 Value)

  • The Little Black Book of Suppliers for packaging, printing, photography, fulfilment, general stock and more - to save you days of scrolling through Google!

 

Total Value: $6,000+


When you add it all up, that’s a value of over $6,000.


But when you enroll today, you’ll get access to everything for just

$2,445


(Exchange rates fluctuate, but at the time of writing $2,445 USD is approx UK £1,870, $3,310 AUD, $3,085 CAD, $3,315 SGD, €2,260 Euro. You can check more currencies here.)

Pay Monthly


6 Monthly Payments of

$407.50

ENROLL NOW

OR

Pay Upfront


SAVE AN EXTRA $200 - 1 Single Payment of

$2,245

SAVE $200 + ENROLL NOW

Risk Free Guarantee

I'm confident this programme is going to accelerate your subscription box journey to creating the business you'll love, so here's my guarantee to you. 

When you join the programme, you'll get access to the first module. It's full of content that's vital no matter your stage of business. If you do the first three worksheets from Module 1, and don't feel this programme is the right fit for you within 10 days, I'll refund you in full.

That's how sure I am that you'll start to feel traction to creating or growing your subscription box and be excited to continue.

If within 10 days you don't feel it's right for you, just let me know, share your completed worksheets from Module 1 to show you've been taking action, and I'll arrange the refund. No problem.

"Moira shares her trade secrets - I was blown away by how much content there was, it's incredibly thorough and definitely value for money."


"If you're considering a subscription box for your business then I'd highly recommend Moira’s Subscription Box Academy. The course is very in depth and covers everything you need to learn and understand.

Moira shares her trade secrets and talks you through all aspects of running a subscription business. In fact I was blown away by how much content there was, it's incredibly thorough and definitely value for money. 

Moira is so open and approachable and you feel you have her on your side throughout the course. She's there whenever you need to get in touch with any queries. I have learnt so much!"

 

Saj Fareed
Pull and Pin

"I'd highly recommend Subscription Box Academy - it really is a 'must do' course for ensuring a successful launch."


"Subscription Box Academy covers everything I needed to know to start up my new subscription box venture. The modules are well thought out and jam packed with great advice and tips.

Moira is always on hand to answer any queries and gave me the confidence to set my launch date just a few weeks into the course.

Her enthusiasm for the subscription box model coupled with years of successfully running her own box makes her the ideal person to show you the easy way to get started. 

I'd highly recommend Moira and her Subscription Box Academy - it really is a 'must do' course for ensuring a successful launch."

"Thank you for helping me find my passion for my business again. For the first time, I'm proud of my brand and excited for its future."


"I used Subscription Box Academy to relaunch my existing subscription box.

I'd joined two other subscription box groups / courses before and was disappointed in both. I chose Subscription Box Academy over another option because I felt that Moira would bring more unique and valuable insight into my box... and I was right!

The modules are so thorough and had me thinking about my box and overall brand in a new way.

Thank you Moira for helping me find my passion for my business again. For the first time since I launched I am proud of my brand and excited for its future."

 

Anna MacDonald
Stella's Desk

Frequently Asked Questions

"I started my subscription box business without thinking I needed support. But with Moira, I can honestly say this has been fast-tracked. I know I will reach whatever target I set!"


"Moira really helped me to organise my personal journey, showing me how to prioritise what to work on first. She has a wealth of knowledge and was always able to find solutions and give support when it was needed.

The course was packaged into easily accessible bite-sized pieces with tasks to really channel your ideas each week. There's lots of valuable content to refer to throughout the course (and ongoing).

I started my subscription box business without thinking I needed support but knew it would take me a while to get there.

With Moira, I can honestly say this has been fast-tracked. I’m now approaching my fourth month of box sales and have been sending out more than 60 boxes for the last two months!

With Moira’s continued support I know I will reach whatever target I set!"

"If you're thinking of working with her, I'd say 'Do it!'. Moira's calmness and clear explanations are so insightful. She's been there, done it & got the t-shirt."


"I wanted to start my own subscription box business and hesitated about spending on Subscription Box Academy, but 
Moira is awesome and brings a level of calm to everything. It's as if she looks into you and sees what you are struggling with even if you don't!

Everything in the programme is clear & concise. Totally manageable in small bite sized blocks each week so you keep focused, have time to learn & process / take action.


If you're thinking of working with her, I'd say 'Do it!'.

The knowledge learned was required and an investment in building a business right. If you don't lay the foundations at the beginning, it will all fall down anyway.

Moira's calmness and clear explanations are so insightful. She's been there, done it & got the t-shirt."


Nicky Chilvers
Gluten Free Little Cook

Subscription Box Academy is PERFECT for you if… 

  1. You want to launch a successful subscription box and have a clear, direct path to do so quickly, with an established programme from an experienced coach.
  2. Or - you've already launched, but your has never really taken off.
  3. You want to add another income stream to your existing business.
  4. You want a business model that gives you freedom - subscription boxes lend themselves to working with a fulfilment centre and having a virtual team (if you choose that route).
  5. You want to learn how to grow your business in a way that creates freedom and lets you focus on the work that lights you up.⁣⁠
  6. You're an action taker who takes responsibility for their success.

 

Subscription Box Academy is NOT A GOOD FIT for you if...

  1. You're looking for a done-for-you business in a box. I'll teach you what you need to know, but you'll need to put in the work!
  2. You already have a subscription box turning over $50k+ and want to scale it up. This programme will go through all the essentials (some you might need to tighten up on!) but the focus is on launching a subscription box, or reworking an existing box where it hasn't launched / taken off as you'd hoped. If you're looking for support scaling up, learn more about other ways to work with me.

If you said yes to the 'perfect fit' questions, I can't wait to see you inside Subscription Box Academy!


Here's the details again:

   

Lifetime access to the complete Subscription Box Academy Programme ($3,500 Value)

(8 modules, with videos, PDF guides, swipe files and templates)

 

12 x Weekly Group Q&A Coaching Calls with me ($1,800 Value)

(I'm on hand to answer your questions and / or coach you through mindset challenges as you develop your box)

 

One-to-One Onboarding Call with me ($200 Value)

(20 minute one-to-one Zoom call to welcome you to the programme and get started in the best possible way)

PLUS

 

BONUS - Moira's Sub Box Hangout Community ($Priceless! 😉)

  • BONUS - Ongoing access to my Client & Student Facebook Community.

BONUS - The Subscription Box Little Black Book of Suppliers (UK) ($597 Value)

  • The Little Black Book of Suppliers for packaging, printing, photography, fulfilment, general stock and more - to save you days of scrolling through Google!

 

Total Value: $6,000+


When you add it all up, that’s a value of over $6,000.


But when you enroll today, you’ll get access to everything for just

$2,445


(Exchange rates fluctuate, but at the time of writing $2,445 USD is approx UK £1,870, $3,310 AUD, $3,085 CAD, $3,315 SGD, €2,260 Euro. You can check more currencies here.)

Pay Monthly


6 Monthly Payments of

$407.50

ENROLL NOW

OR

Pay Upfront


1 Single Payment of

$2,245

SAVE $200 + ENROLL NOW
SBA TEST

£9.95 GBP
Faith Peter

Stressed Out Mamas

"I highly highly recommend Subscription Box Academy! It took me from not knowing a thing to launching my box! It gave me amazing teaching and swipe files, along with the great weekly chats - they helped a lot!"

Frank Laws

Frankly Delicious

"SBA is a really good investment if you're looking to start your own sub box. Everything will be explained and covered so you're ready to go! The most useful things for me were the group calls and the easy checklists."

Annaliese Hemsley

Batharama

"I liked the way everything was broken down into little chunks that were bite-sized and easy to understand. Moira knows her stuff through and through and that's apparent not only in the videos/printed materials, but in her responses on the calls."