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Start a Subscription Box in the next 3 months, without it taking all your time, costing a fortune to set up, or launching to the sound of crickets.

 

If your business model transformed overnight as you lost bricks & mortar income...


Or you've got crazy-busy with online orders and are looking for a streamlined way to grow your business...

Let's have a chat about subscription boxes.


(And if you already know you want to launch a subscription box, or have recently launched one, you're absolutely in the right place too!)


You might have already spotted the potential in having recurring revenue each month, higher profit margins as you're selling direct-to-customer - and can see how subscriptions will create a better and deeper understanding of your customers, delighting them month after month (or quarter after quarter). 

Here's what you 
might not know


With the subscription box model, you can reach 6-figure turnover with less than 500 subscribers, and work on your business part time.

 

  • To reach £100k turnover, a £20 subscription box just needs 417 subscribers a month. 
    (That's £20 x 12 months x 417 subscribers = £100,080 turnover)

  • Where a customer currently spends £20 with you, you're likely looking at £60 - £120 now.
    Keep providing value for your customers and they'll stay with you. The average subscription length is 3-6 months.

  • Your cashflow becomes positive.
    Most subscription boxes take orders during a month, then post the following month - so your cashflow works in your favour.

  • Did I mention there's less admin too?
    You're creating one dispatch list each month, and have one mail out day.

  • Post & pack becomes a lot easier.
    One mail out day means you either can bring people in to support you with 'boxing day', or opens up the ability to use a fulfilment centre to pack for you. Some fulfilment centres will work with you at 200 boxes / month going out.

  • You can focus on growing your business.
    Bring in support from a Virtual Assistant to handle your customer service queries, and you can focus on the business. When my subscription box reached £100k turnover, my VA was supporting me for only 14hrs a month. And I was working on the business 2-3 days a week.

And it's forecast to grow...

UK consumers currently signed up to a subscription box

Forecast growth in the subscription market (pre-Covid19)

Source: Royal Mail, The UK Subscription Box Boom Report (2019)

Can you imagine focussing on the work that lights you up, in the hours you want to work, and creating a legacy business that supports you & your loved ones?

And yet... Even though the reasons for exploring a subscription box are obvious, the path to doing it successfully is anything but.

Here's what I've seen, time and again

(as I grew my own subscription box)


You have a great idea for what your subscription box could be, you have it in your mind's eye, excitedly buy the boxes and stickers to brand them up, spend hours looking through supplier websites, decide your first box, and launch!

Tumbleweed blows past.

So you go through the supplier sites again, sure you'll find the perfect mix for your second box, and promote it!

Crickets, and a few unsubscribes from the few you did bring in last month.

And so it continues, each new customer an effort to bring in - and with unsubscribes, you stay at the same level, more or less.

 

This happens when you haven't done the groundwork, are trying to spin all the plates, source stock, grow your audience, do everything yourself - and it all gets partly done.


That's exactly why I teach people how to launch and grow a subscription box. I want you to succeed and create the business that you know you're capable of.

One that supports you, gives you freedom and delights your customers.

 

I'll walk you through step-by-step how to create a strong foundation and clear understanding of your audience. 


You can skip much of the trial and error and fast track to a successful subscription box, with tested methods and systems that get results.



INTRODUCING

Subscription Box Academy

 

The Subscription Box Programme to transition you from ‘idea’ to successfully selling your subscription boxes in less than 3 months.

From logistics to design, to delighting your customers, I've created and grown a successful six-figure subscription box from scratch, and I'm here to help you streamline that journey.

Subscription boxes are the KEY business model to know right now, delivering stable income, higher profit margins and systems that can be run smoothly.

(And all while really delivering for your customers.)


Subscription Box Academy is the ONLY programme of its kind that...

1. Shows you step-by-step how to set up and run a subscription box.
2. Gives one-to-one support so your learning can be tailored to you.
3. Shortcuts your journey with tried and tested insights & real results. 
4. Saves you time by teaching the systems to run your box smoothly.
5. Shows a lean way to launch and grow your box, maximising your budget.


So if you're ready to finally create more ease in your product business - while avoiding costly mistakes in launching...

Here's how we'll help you get here:

The Subscription Box Academy begins on Monday 1 June.

 

Module 1 / Week 1

The Thoughtful Telepath's Field Guide

You might already know your customers, but we're going to go much deeper. Once you've completed The Thoughtful Telepath's Field Guide, you'll have an understanding of what she really wants, and how you need to create and position your subscription box to deliver for her.

Miss this one, and you could launch your box to the sound of crickets!

Module Highlights:

  • Depth: Go deep into who your customer really is and what makes her tick.
  • Desire: How you can meet what she wants with what you create.
  • Delivery: Decide the ideal frequency for your subscription.
  • Delight: How can your subscription box really delight her?

 

Module 2 / Week 2

The Transformative Treasure Template

We'll dive deep into the numbers in this module - and if numbers aren't your thing, don't worry, I've got you: The Transformative Treasure Template will walk you through step-by-step.

We'll look at both your profit margins, and what you can expect to pay (lean & 'ideal' versions) for all the aspects of your subscription box.

Know your numbers, and your profit can flourish!

Module Highlights:

  • Lay of the Land: How much a subscription box and its components cost.
  • Lean: The lean way to launch.
  • Lag: Plan out your cashflow and delivery timings.
  • Later: Project ahead to future sales and costs, and how these impact your decisions now.
 
Module 3 / Week 3

The Magical Unboxing Masterclass

Once you know your customers and your box budget, the creative process begins! The Magical Unboxing Masterclass explores the theatre of unboxing, with all the components you need - and how to decide exactly what to put in each box.

Design an experience that stands out from the crowd and be confident in your plan to delight your customers month after month.

Module Highlights:

  • Sparkle: Be unique in what you deliver.
  • Set the Stage: Decide on your boxes, packaging & print.
  • Seasons: Use seasonality to plan your first year of content.
  • Suppliers: Options to find supplies for your boxes.
 
Module 4 / Week 4

The Calm Creation Code

We head into logistics now, and how you'll actually deliver your boxes to your customers.

Once you've completed The Calm Creation Code you'll know how to deliver your boxes (now and in future), and the costs and processes involved.

Miss this step, and it can have a key impact on your finances - and the systems you'll create in the next two modules.

Module Highlights:

  • Clarity: Get clear on your options and decide how you want to pack and deliver your boxes.
  • Commission: Find the best people to work with to deliver your boxes (in-house or fulfilment).
  • Communication: Communication strategies (& swipe files) to ensure each box is packed perfectly.
  • Customer Service: Handling customer queries around delivery and returns. 
 
Module 5 / Weeks 5 & 6

The Creative Customer Converter

Each stage of your customer's journey builds their relationship with your brand and subscription box. Create meaningful relationships (care about your customers each step of the way), and you have long-term subscribers.

The Creative Customer Converter steps out how to see every element of their journey from your customer's point of view, over-deliver - and create systems to automate and simplify the process.

Focus on the relationships you have with your existing customers and you'll keep them for much longer!

Module Highlights:

  • Path: Map out your full customer journey and touch points.
  • Personality: Inject your writing and content with your personality.
  • Productivity: Done-for-you email templates for the most common emails you'll need.
  • Personal touch: Customer service throughout the journey - who and how.
 
Module 6 / Weeks 7 & 8

The Timorous Technophobe's Toolkit

Time to tame the tech! Use The Timorous Technophobe's Toolkit to choose which recurring payment processor to use, how you'll communicate with customers and your fulfilment centre (if you have one), and integrate these together.

Set up simple systems to deliver the customer journey you planned in the previous module.

Module Highlights:

  • Recurring: Choose the right recurring payment option for you.
  • Responsive: Choose how you'll manage automated communication with customers.
  • Relate: Join the dots to make sure customers are cared for, and orders delivered.

 

Module 7 / Weeks 9 & 10

The Marvellous Marketing Mix

Use the levers for growth of The Marvellous Marketing Mix to widen your audience, retain subscribers and increase profit. You'll learn the key areas to focus your attention and measure growth to increase your subscriber numbers.

Learn the key ways to market your subscription box and retain subscribers!  

Module Highlights:

  • Regulate: What the levers for growth are and how they apply to subscriptions.
  • Reach: Bring in new audiences for your subscription box.
  • Retain: Turn curious shoppers into raving fans.
  • Referral: Use the power of your audience to grow.

 

Weeks 11 & 12 are implementation weeks

 

 

PLUS - 


6 x 60 minute coaching calls with me (in weeks 2, 4, 6, 8, 10, 12)

12 months access to The Subscription Box Academy Programme

(You're welcome to download any content for personal use during this time).

Risk Free Guarantee

I'm confident this programme is going to accelerate your journey and launch your subscription box, so here's my guarantee to you.

If you do all the worksheets and show up commited for our first one-to-one coaching call, but don't feel you've got the value of this programme after 14 days, I'll refund you in full.

Yep, that's two weeks of modules and a 60 minute coaching call.

That's how sure I am that you'll start to feel traction to creating your subscription box and be excited to continue.

If after 14 days (from the start of the course) you don't feel it's right for you, just let me know, share your completed worksheets to show you've been taking action, and I'll arrange the refund.

Here's what you'll get when you enroll:


The Complete Subscription Box Academy Programme 

(7 modules, with videos, PDF guides, swipe files and templates)


6 x 60 min One-To-One Video Coaching Calls with me, with email support over 12 weeks 


PLUS

The Subscription Box Little Black Book (UK) (released in week 3).
(My little black book of suppliers for packaging, printing, photography, general stock - so you can hit the ground running!)

 

Sound good?


Let's find out if this programme is the right fit for what you need. To apply for Subscription Box Academy:

  • Fill out this form.
    (At least 24hrs before your call - we'll do an initial check to make sure this is broadly the right programme / time for you).
  • Book into my diary for a clarity call with me.
    I'll answer any questions you have and we can talk about your goals for your business, and if Subscription Box Academy is the right fit.

 

And then...

  • If it's feeling like a good fit, I'll send you a link to the payment page (you can pay up front or over 3 / 6 months).
  • Once you've paid, we'll book in your first one-to-one coaching call.
  • You'll be sent access to the Welcome Area materials.
  • You'll begin the Subscription Box Academy programme on Monday 1 June!

Book a Clarity Call

Pay Upfront


1 Single Payment of

£2,497

BOOK A CLARITY CALL

Pay over 3 months


3 Monthly Payments of

£867

BOOK A CLARITY CALL

Pay over 6 months


6 Monthly Payments of

£447

BOOK A CLARITY CALL

Frequently Asked Questions

Subscription Box Academy is PERFECT for you if… 

  1. Your business model has just transformed overnight as a good chunk of your income came from bricks & mortar - AND / OR - ⁣⁠
  2. You've just got crazy-busy with online orders and are looking for a streamlined way to grow your business and create more ease.⁣⁠
  3. You don't want to move to bigger premises (or have any premises) or hire more / any employees.⁣⁠
  4. You want to grow your business from your profits - not reach out to investors.⁣⁠
  5. You want to learn how to grow your business in a way that CREATES FREEDOM and lets you focus on the work that lights you up.⁣⁠
  6. You're an action taker who takes responsibility for their success.
  7. You want to see results quickly, and follow a proven roadmap to get there.
  8. You've started a subscription box recently, but want support and structure to get it flying quickly.

 

Subscription Box Academy is NOT A GOOD FIT for you if...

  1. You're looking for a done-for-you business in a box. I'll teach you what you need to know, but you'll need to put in the work!
  2. You're completely new to business - this programme assumes you already have an understanding of running a small business and want to grow, pivot or launch another business using the subscription box model.
  3. You already have a subscription box turning over £100k+ and want to grow it from 6 to 7 figures. This programme will go through all the essentials (some you might need to tighten up on!) but the modules on sourcing supplies and technology will assume the subscription box is new or new-ish.

If you said yes to the 'perfect fit' questions, I can't wait to jump on a Clarity Call with you!


Here's the details again:


THE PROGRAMME INCLUDES:


The Complete Subscription Box Academy Programme


6 x 60min One-To-One Video Coaching Calls with me, with email support over 12 weeks


PLUS

The Subscription Box Little Black Book (UK) (released in week 3). 

 

Your Next Steps


Let's find out if this programme is the right fit for what you need. To apply for Subscription Box Academy:

  • Fill out this form.
    (At least 24hrs before your call - we'll do an initial check to make sure this is broadly the right programme / time for you).
  • Book into my diary for a clarity call with me.
    I'll answer any questions you have and we can talk about your goals for your business, and if Subscription Box Academy is the right fit.

And then...

  • If it's feeling like a good fit, I'll send you a link to the payment page (you can pay up front or over 3 / 6 months).
  • Once you've paid, we'll book in your first one-to-one coaching call.
  • You'll be sent access to the Welcome Area materials.
  • You'll begin the Subscription Box Academy programme on Monday 1 June!

 

Book a Clarity Call