Launch & Grow Your Subscription Box
If you want to improve your subscription box conversion rate, this post's for you!
Here's the video transcript...
So what's a 'Customer Journey'?
Well, you'll know this from your own life experience. It's the steps or the process you go through from first coming across a brand or product, thinking it's interesting and choosing to keep it in mind, to eventually buying.
You might follow that company on social media or sign up for their newsletter, or they might retarget you through Facebook or Google ads.
Generally, people don't buy immediately, they need a number of...
Did you have one of those Magic 8 balls as a kid?
You’d ask it a question, turn it upside down and an answer would appear on the bottom.
(Granted, they weren’t nuanced answers - 'The Stars Say So', 'No', 'Ask Me Later'…)
Think of your Ideal Customer as your subscription box’s Magic 8 ball.
If you’re feeling stuck around marketing and growing your business, 90% of the time, coming back to your Ideal Customer will give you clarity on what to do next.
So, who or what is this Ideal Customer?
Well, the more generic you are - the more you try to...
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