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Stuck with marketing? Your Ideal Customer has the answer

Did you have one of those Magic 8 balls as a kid?

You’d ask it a question, turn it upside down and an answer would appear on the bottom.

(Granted, they weren’t nuanced answers - 'The Stars Say So', 'No', 'Ask Me Later'…) 

 

Think of your Ideal Customer as your subscription box’s Magic 8 ball.

If you’re feeling stuck around marketing and growing your business, 90% of the time, coming back to your Ideal Customer will give you clarity on what to do next.

 

So, who or what is this Ideal Customer?

Well, the more generic you are - the more you try to...

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