Word Up!


Are you conveying your brand and offering clearly to your potential customers? 5 small words could help make the difference.


This post was first shared with my Subscription Box Entrepreneurs Newsletter Community - to get more content like this into your inbox, join us here.


We’re working with a copywriter just now, and she asked me a beautiful question:

What 5 words would you use to describe your brand?


Now, I’ve heard this one before (maybe you have too), but it’s worth pausing over and thinking about again.


What five words would you use for your subscription box?

What would you want to convey to your customers when they come across / engage with you?

And are you currently doing that?


Let's run this together.


Let’s say you have a Japanese Foods subscription box. 

And your words are: Elegant, Refined, Exquisite, Crisp, Beautiful 

Or, they might be: Travel, Adventure, Excitement, Discovery, Fun 


Two very different ways to take a Japanese foods sub box.


What words would you choose for your box?


And then - are you conveying them:

On your website?

In your branding?

In your communication?

In your packaging?

On social media?


You (hopefully) know what you want your customers to feel when they buy from you / open their box. Is that happening for them?


I hope this gets the cogs turning for you. Enjoy the rest of your week!


All my best,



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