The Key Mindset Shift To Get Past Procrastination


When you’re procrastinating around tasks that you know are likely to move your business forward, it’s often resistance and fear getting in your way.

But how do we shift that fear?

It’s a fickle creature and there are many ways to come at. Today, I’m sharing my favourite mindset shift to reframe any resistance you’re feeling.

You know, the knotting feeling in your stomach…

… the thing that’s been on every to do list you’ve written in the last few months

… the task that guilt trips you every time someone mentions anything around that topic.

AND they’re the same tasks you just KNOW are important to your business.

Yep, those ones.

You can apply this mindset shift to anything… Let’s dive in - you can watch the video above, or you'll find the transcript below.


Remove the perfectionism of ‘success’ or ‘failure’ and everything you test will have a value.


Here’s the Video Transcription

I want to dive into a nice, juicy mindset topic with you today – and that’s the best brain hack to get past any fear of growth you have in your business.

I know often we think, ‘I’d love my business to grow. I’d love more income, I’d love more customers.’

But often on the underside of those wishes are fears around what that would actually mean for you and your business, to grow it significantly forward.

How to recognise this resistance / fear

Here’s some telltale signs to look out for:

  • Projects / tasks that are stuck (you keep putting on your to-do list and they don’t move forward), even though you’re pretty sure they will help you progress.
  • Things that actually make you feel physically off – anytime you do them or try to do them or even think about doing them, you get this nausea, or a wave of tiredness or a really negative energy in your body.
  • Tasks that your eye skirts over, it literally slides off of them onto something else.
Why testing will help you move forward

Just as I’m talking about these, I’m willing to bet there’s one or two things that have come to your mind, that you know exactly what these tasks are for you.

The key thing to move past this fear, to actually take some action and move things forward rather than thinking about it, is to use testing.

When we lose the idea of something new being a success or a failure – when we lose that perfectionism – it makes it much more liberating for us to have a go in the first place.

If you see everything you’re doing – everything new that you’re trying in your business – as something that you’re testing, there will always be a value in it because it will teach you something that you need to know –

That might be an improvement / revision to be made…

It might be really successful…

Or it will tell you absolutely fundamentally that this test doesn’t work for you for whatever reason.

Then your question is, ‘What’s the alternative? What else can I try?’ towards whatever outcome you’re trying to reach.

Borrow from the startup world and try MVPs

A book I love to recommend is The Lean Startup by Eric Ries.

It’s aimed towards startup businesses / product launches, but its central idea is to be as lean as you can.

He talks about using a Minimum Viable Product, or MVP. You’re aiming to create something as quickly as possible, as cheaply as possible, whilst still making it viable - i.e., that your audience would want it.

You go out, test it, and learn.

Whatever you learn from your test informs your next version, and you keep refining what you do. You’re constantly improving what you’re putting out there but you’re treating it as a series of tests.

What you need to articulate before you start

One of the things Ries talks about in his book is the idea of ‘fail fast, fail cheap’.

I’d look at anything you’re finding resistance to moving forward with with that similar hypothesis. Go in thinking, ‘I want to test this thing, this is the outcome I’m expecting.’

You test it, you see how it does, how it works for you (or doesn’t!) and any other learning you can take from it, and you move forward.

That might be trying something completely different – pivoting your thoughts around how you might get to a certain outcome. Or it may be that 80% of it worked and you just need to finesse some details to make it more successful.

This is a key mindset shift and how I created my subscription box business Craftiosity. I went out with a hypothesis of how it might work and in three months went from concept to launching the business.

During that time, I made many, many tests (on different aspects of the business), found potential customers to test the boxes / concept / branding, and used their feedback to improve the offer before I finally went live.

Even if you’re not starting a business, you can borrow from this.

Say it is Facebook ads – you can set yourself a specific budget you’re willing to test (to test your audiences, test your copy, test your images to find out what works). Then you scale up the successful ads.

It could be employing someone. If you’re thinking about outsourcing something in your business either to a freelancer or you’re recruiting, you can test before you go into a long-term arrangement.

Start Testing

I hope this has helped give you permission to go out there and start with your next step, start with the MVP version of whatever it is you want to do, to test it, to try it.

Instead of you putting on your to-do list, ‘Work out how Facebook ads work’, put on your to-do list, ‘I’m going to spend £50-100 on Facebook ads to work out our copy, the best images, and the best audience. That’s my next step.’

You’re breaking your big tasks and goals down into much more manageable chunks that will give you a lot of information to progress with.

Articulate what you want to learn.

Articulate what risk you’re willing to take (how much time or money you’re willing to put in just now)

Then go for it.


I hope this has helped break down some of those things that were stuck on your list to be more manageable and take action on.

Do you already have something in mind to move forward? What are you going to test first? 


Before you go!

Growing your subscription box business? Get your free Subscription Box Scale-up Checklist to review and prioritise your growth.