Find your Subscription Box Niche


How to scale and grow your audience, when you don’t know how to reach your target market.

This post was first shared with my Subscription Box Community newsletter - to get more content like this into your inbox, join us here.

This week’s Subscription Box Q&A question is from Helena - and it's perfect for those struggling to find potential customers and market their box:

I know who my customer is and my box is very niche. I just don't know how to reach them all. I feel as though if I could, I could scale quite quickly. I've been marketing on Instagram and I've been working with influencers, but feel like I'm missing something. Can you help?

First of all, if you already know your niche, then you’re one step ahead and in a great starting place.

Secondly, it pretty much comes down to asking the right questions so that you can find out they key information you need about your customers.

However, it doesn’t end there.

Yes, researching your niche is a good jumping off point, but there are lots of other things that you can do to effectively locate your target audience and get your box in front of the right people. 

Think about:

Customer research


Affiliate marketing

Paid advertising

Let’s go through these and how you can use them to bring in new subscribers. 

Watch this week’s quick 5 minute video (click on the image above) to learn more.

All my best,


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