High fives!! That’s a great place to be.
But once you start to think about outsourcing some elements of your business, the next question is usually, ‘What do I outsource?!’
Having helped many others go through the same process, there’s 5 key things small businesses usually turn to first.
Curious about what they are?
Let’s dive in! Play the video above, or you'll find the transcript below.
Today I’m going to talk to you about one of the key things I always get asked by people who are starting to think about outsourcing, and that’s ‘what should you outsource?’
Let’s go through the five key things I always see small businesses turning to first.
1. Bookkeeping and Accounting
I know so many business owners who tell me, ‘I really don’t like numbers!’
I hear you! But we should love our numbers because they tell us the health of our business, they help us make more money, and they let us know what is and isn’t working.
However, the nitty-gritty of actually getting everything into our accounting software or doing tax returns – as soon as you can, leave that to the professionals.
One of the first things to look at is a bookkeeper. This doesn’t have to be expensive – a lot of small businesses only need a few hours a month.
And those 2-3 hours are worth it because they give you up-to-date accounts every month so you can see what’s going on in your business.
It also means you don’t have any nagging stress where you’re not sure how much money you can spend and invest in your business.
Having accurate accounts every month is worth its weight in gold.
Look at also having an accountant because they’ll help you understand what’s going on in your business finances on a much more strategic level.
They’ll help make sure that your tax returns are done properly, give you advice when you’re about to move up to new tax bracket, all those kinds of things – definitely one for the professionals!
2. Customer Service
If you’ve got a business that’s customer-facing and you’re getting a lot of emails, you might look at getting someone to handle your inbox for you.
Now, again, this doesn’t have to be full time support, it could be someone who does 30 minutes a day for you. Virtual Assistants are often happy to do those kinds of hours on a regular basis.
If you thought customer service support wasn’t an option for you yet – that you’d have to employ someone on a much bigger scale – know it can be possible on a smaller budget too.
You’ll find my previous post on How to Outsource to a VA right here.
3. Marketing Support
If you find it a struggle to regularly come up with social media posts or write blog posts, you can pay someone to support you with this.
You’d give them a very clear brief on what you want them to do, and ask them to create a batch of content for you.
That can also include scheduling, so they could write a certain number of posts, source images for you and then schedule them together into a social media scheduler that would regularly send them out.
Your Marketing Support VA could write blog posts for you and put into your website theme, saved as draft. Then you’d just need to check them and set the posts live each week.
So have a little think around your current marketing, and if there’s anything that you’d love to outsource there.
4. Design Work and/or Video Editing
If you’re doing anything in Canva or InDesign, or you’re video editing on a regular / semi-regular basis, you can create a brief and ask a freelance designer or video editor to create the content for you.
That could be for a specific campaign, or for any ongoing marketing materials you want to share.
You’d pay the freelancer for the hours they do or as a set project fee. Again, this could just be an hour or two, you don’t need to bring someone in on a long term contract.
5. Fulfilment Centre
Finally, my fifth key one – if you have a product-based business – is to start thinking about a Fulfilment Centre.
This is a place where you’d send all your products and your packaging materials, then as the orders come in, they would pack up the boxes and post them out for you.
I’ve done another post on exactly this topic, The Small Business Guide to Fulfilment Centres.
I hope you found this a useful way to get your creative juices flowing on what you might like to outsource next or first in your business.
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