Mindset | Productivity | Growth

Stuck with marketing? Your Ideal Customer has the answer

Did you have one of those Magic 8 balls as a kid?

You’d ask it a question, turn it upside down and an answer would appear on the bottom.

(Granted, they weren’t nuanced answers - 'The Stars Say So', 'No', 'Ask Me Later'…) 


Think of your Ideal Customer as your subscription box’s Magic 8 ball.

If you’re feeling stuck around marketing and growing your business, 90% of the time, coming back to your Ideal Customer will give you clarity on what to do next.


So, who or what is this Ideal Customer?

Well, the more generic you are - the more you try to...

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Masterclass: How To Add £100k To Your Product Business, without Extra Stress, Storage or Staffing

Time for something juicy!

I'm having so many conversations about the subscription box model that I'm going to teach a FREE live masterclass on them very soon, How To Add £100k To Your Product Business, without Extra Stress, Storage or Staffing.

We'll look at the simple systems to set up a subscription box that could transform your business in 12 months - even if you're exhausted & funds are tight.

This Masterclass has now closed, but if you're interested in subscription boxes, you'll love Subscription Box Academy.

In the masterclass, we'll cover:

Why Subscription...

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How to Start a Subscription Box

Let’s get into the nitty gritty - and look at exactly what you need to do to set up a subscription box.

This is my third post in the Subscription Boxes for Product Businesses series, you’ll find the previous two posts here:

- How to add £100k to your Product Business and create passive income with a Subscription Box

- Subscription Box Ideas for Product Businesses

This post assumes you already have a product business and are looking to add or move to a subscription box model, but will apply if you’re completely new to business too.

Step 1. Get inside your...

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Subscription Box Ideas for Product Businesses

Last week I wrote about the subscription box model, and why it’s such a good one to consider if your world has just tipped upside down and you’re having to rethink your business.

Or… if the pandemic has made you rethink how you want to run your business.

If you haven't seen it already, don't miss my FREE guide exploring some of the practicalities of subscription boxes, giving an overview of what to expect.

So now, let’s dig into types of existing product or bricks & mortar businesses and the kind of subscription box you could have.


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Create Passive Income In Your Product Business

Passive income for your product business?

Look, no snake oil.

No cards hidden up my sleeves.

No magic tricks at all.

I normally talk about how to use simple systems to create more ease in your business.

But the conversation I’ve been having this past fortnight is more about business survival.

How do I keep my business going?

How long is this going to last, and how do I need to change if it’s for a while?

And although I normally talk about clarity and systems, I also run a subscription box.

And subscription boxes have suddenly become a much more interesting topic.

Let me be...

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How to pivot your Product Business during the Coronavirus

There’s so much to be said about the current situation - and many are saying it in different ways - but I really want to focus on hope right now.

If you’re running a product business or shop, I know you’ll be dealing with a tonne of stuff, working out how to stay afloat, and wondering / fearing what the future might look like.

 (...and all while you have the kids home!)

 So a couple of gentle reminders, then let’s dive into what the future could (positively) look like.


Gentle Reminder 1 - Focus on what you can control

There’s a lot of...

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How to get Financial Clarity in your Business


If the idea of knowing the numbers in your business makes your stomach leap, this one’s for you!

I know, I know - numbers!

But those little digits are what will ultimately help you create the life you’re dreaming of, and help you make wise decisions on your way there.

They hold a huge amount of information - and the better informed you are, the quicker you grow, and the more money you create or save in your bank account.

I’m covering how to get financial clarity in your business if you don’t already have it…

…and what to look out for when you have those...

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5 Key Tasks to Outsource in your Business


You’re flat out in your business, you have a bit of cash spare to get some virtual support, and you’re ready to bring in help to grow your business further.

High fives!! That’s a great place to be.

But once you start to think about outsourcing some elements of your business, the next question is usually, ‘What do I outsource?!’

Having helped many others go through the same process, there’s 5 key things small businesses usually turn to first.

Curious about what they are?

Let’s dive in! Play the video above, or you'll find the transcript below.


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Use the Power of Incremental Goals to Grow your Business


Have you ever felt stuck, with the same big dream on the vision board year after year, but you don’t feel you’re moving towards it?

Incremental Goals are about to become your best friend!

When you can’t leap from A to Z or feel you’re wading through treacle, incremental goals will get you there.

They’re the small, definitive steps that start you moving in the right direction and build on each other to get to that big goal.

They also minimise any fear you have of growing your business (and stop any sneaky self-sabotage), as you move up from your comfort zone to...

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What Your Genius Zone Is, and How to Spend More Time There


Your ‘Genius Zone’ sounds like a nice place to be, right?

The ‘Zone of Genius’ is a term initially coined by Gay Hendricks in his excellent book, The Big Leap, and refers to the place we’re in when we’re doing the work we love the most, that comes easily to us and makes us fly.

It also is where people respond most to what we do or create – the really juicy stuff that sets us apart from everyone else….

…and we all have one!

It’s a great place to work from, so I’m exploring what your genius zone is, how to...

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